2015 October

off-page-seo

Learn off page SEO basics in easy way

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Search Engine Optimization is an important factor from the promotional point of view of services websites, etc. These help to enrich to your customer, audience, i.e. These provide your website to rank high in Google SERP by which you can increase the visitors on your website.
Basically, SEO belongs to On page and OFF page optimization, as On Page SEO is discussed in previous blog, here we are going to know about Off page SEO. Off page optimization is about to generate quality links to websites. These are the traditional way Off page optimization, this is all about your online reputation.

Off page Optimization

 

Backlinks-
Social Media-
Social Bookmarking-

Backlinks-

Getting more and quality backlink is the key factor of Off page optimization. Now a day link popularity is not that much important as the good and approved a quality backlinks are. Generating more informative and unique contents that inform and guide your visitors is very much more important than else.
To participate in a social forum, which helps to users to get the knowledge and solution for their queries is really very good and important factor of link building. Including link to your signature you can get back link to other websites.

Social Media

Using social media in your Off page link building task is really an important factor, almost links that you get from social media are NO-follow links, but it is not mean that they are not important.

Facebook-

facebook is one of the top Social media content sharing platform, where you can get thousands of active user at a time, it is important to have a light and important data or content when you are sharing something whether the promotional things are slightly avoided by user. In to-days scenario, Facebook is really very good open source platform to promote your product, service, news, information with so many users.

Twitter, linked In-

You can easily share your Content in the form of Video, images although you can also create group with related people to share and get more & more information. Apart from these all thinks, Pinterest, Quora, SlideShare, Google Plus etc. Are also the good social media platform where you can share you Images, Video, Podcast, etc., and get high quantity of visitors.

Social Bookmark-

It is one of the old and usable method of getting backlink. Stumble upon, Tumbler, reddit, diggo, dilicious, are the best side to regular update your content and participate in discussions with people. You will get all the report of backlink, broken link, indexing, crawling via Google Web master tool.

Off page SEO isn’t difficult thing, but the thing should be noted is to get quality back links which automatically to increase your SERP and visitors.

SEO06

Simple Steps To Understand On Site Search Engine Optimization (SEO)

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Search Engine Optimization is a Long-term on going process which including preparing and managing your website contents, how it shows on Search engine result and monitoring its success over the long-term.
This Simply content Two faces which to understand-

1. On Site optimization
2. Off Page optimization

ON SITE Optimization-

It’s very necessary to know that some of the important element of SEO are lies on your own website. All off site task which include link building, etc. are less effective without a Good on-Page optimization. It is very important to have On-page aspects in all important pages specially home page.

Title Tag-

Title tags are very important for the pages, they provide the relativity to the search engine about your website and search query. These tags placed in top of the HTML code and have of 60-70 words standard, but not fixed criteria, it is very important to have Meta title to all important pages of website because Google Crawler and Spiders also find your website by this.

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Meta Description-

Meta description helps Google and your targeted audience to know more about your Web page. These are the relevant short description of what your page is about. It is very important to have the Unique Meta Title and Description of your website pages.
One think is notable that to have some title or keyword of your page in description content is really good for page, while Google show them in SERP with Bold highlights.

image-2015-10-09(4)

Example that how the Google Shows the Title and Description in search result.

image-2015-10-09

Meta KeyWords-

These are the relative key terms of your page and title, Some people have opinion that adding more and more keyword is beneficial to search result, but Google change algorithm for better result and even may cause penalty for this. Adding 5-10 related is more than enough for your web page as well as for Google.

Content-

If you have unique and quality content than more audience will stick to your page-post, Google also love to index the pages which have more quality and unique content the more content you have the probability of number of index pages is higher.
Blog posting, Article writing, Podcast, Videos, Info graphics are the key area of Content generation.

Internal Link and URL Structure-

It is very beneficial when your web pages Internally link with One another, This help Google to find all pages that are exist on website. These things also help users to easily navigate around the website pages. A good URL more contain words as compare to (-, _, Numerical), it is also important to have page or article title in the URL.
For Example-
Correct URL-
http://magicdesignlabs.com/introducing-html5-digital-publishing-software-an-ideal-solutionforself-publishing
Incorrect URL-
http://magicdesignlabs.com/introducinghtml5-digitalpublishing/52412/data.article

Page Loading Time-

As according to the current updated Google algorithm, browsing speed and page loading time is one the most important key function of a good dynamic website. Page size and weight are main cause of high page loading time, by optimizing the website we reduce the Page Loading Time of pages.
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