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Magento web solution

Importance of Magento Web Solution for the Developement of Ecommerce Store

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Have you ever thought about starting an online business? This is the correct time to built your dream. Amongst with lots of different business models, eCommerce (making and running an online E-store) is most prominent option to choose.

The eCommerce business is quite easy for anyone. eCommerce industry have about $1.65 trillion worth in 2015, there are sufficiency of opportunities to make a live — in just about any industry you want.
There are so many e-Store development option available for sellers for making business easier. We are talking about one of the most in demand; Magento.

Magento and ecommerce solution have a strong bond of successful business, The combination of these two takes captive of ecommerce market. It is actually very difficult to select the best so we will try to differentiate strengths and weaknesses for better understanding.

Magento Founded in 2008, Magento have 2,40,000 storefronts. Developer face a some complications than with Shopify — if you’re a well-trained developer, so this won’t be a problem, but if you technical knowledge is below average, then better to look elsewhere.

It needs your own hosting account while installing magento, user need to install themes and extensions for their site design and grooming the functionality. Its depend on you to select a theme from magento official store or buy from any other marketplace.

The magento core, is the most effective platform with its mesmerizing features. There are so many things to talk about so we are discussing on some of them:

Customer Service management

– Creation and edition of orders from admin panel.
– tracking of orders and history from account.
– one admin for all store.
– dashboard for registering customers.
– showing products attribute (colour, size, style, etc.).
– Built-in choice list functionality feature.
– Every page have its own landing page.

Apart from these while talking about Magento web solution, there are so many feature that Magento offers like: in-built PayPal gateway, Establish customize store for product, adding functions and value to store, open source ecommerce and framework, custom extensions, products pages, etc. Which you integrate by using extensions.

Magento help to make search engine friendly website so that the indexing of products and pages will be easily happen and it providing better result on search engine. Magento is getting more successful clients as they are focusing to work on E-commerce.

The Core magento have some more feature as you pay for its extensions, it offer a premium version which gives more opportunity for creating a user free interface, with its premium or paid version we get more features like:

– A shopping cart with easy integrate and update feature.
– Some add-on referral with specific quality.
– A great option of setting multiple store.

Summary

With the facts discussed, we can understand that Magento web development is the best open source e-store development platform in ecommerce industry. The best thing with magento is, it work with many stores that is really for good for products and marketing. It also provide the tracking option with Google analytics and many others.

Magento and ecommerce solution

Best reflections of Magento and Ecommerce Solution

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People generally think about Bigcommerce, Shopify, etc. For the idea of developing Ecommerce store, but if you talk discuss most highly customize and usable than magento is the best E-commerce developing platform. According to an Internet survey magento is around 25% usable platform for all Ecommerce store.

Easy to Use –

Magento is generally used for medium to large website implementation, but from developer perspective if you are beginner than do not think about magento and ecommerce solution. It is only for the business with high-string budget.
Magento have quite easy and reasonable interface, all things are strengthen and centralize on navigation menu bar like reports, sales, service, products, etc. Magento have very easy and self hosted setup which also increase the reliability of its own.

Design, Themes, and Templates –

Magento provide some templates and themes for free to customize later as according to your need, which is a very important aspect for designing companies.
Magento company is not sell any theme or template itself, but the tools provided by this developing platform are outstanding, if you have an idea then, you can do anything with its own customization feature which differs it from others.

Features –

The reason behind large integrated industries and corporate that using magento is, it’s comprehensive and expanded feature that used on large scale. It gives you to create multiple stores with only one admin log in credentials so need to store your information from more than single place.
SEO optimization is itself a best thing that offers by magento, open source magento help you to optimize your site with some Google tools like, keyword generator, sitemap, content API, etc.

Some of the features that magento provide is –
Mobile Commerce-
Return Management-
Product Review-
Single-page fast checkout-
Store credit-

Pricing –

Magento provides some free as well as paid version, you can choose it as your enterprise need. Community version is free version, which is mostly used in small and medium scale integration.
You can also subscribe to Enterprise plan with paying specific amount. Enterprise version is mainly used for fast growing business and frequently updated websites that have heavy amount of data. Magento development requires huge proficiency because of its high compatibility.
A free or demo version is also available that requires all of your contact information.

Management & Inventory –

Magento inventory management having a feature that allows to alter the in-out item, products and number of back-ordered quantity.
Magento gives the full authority over our products to moderate tags, attribute, reviews.

SEO and Marketing –

The best thing that magento providing is inbuilt marketing and SEO tools. The optimization of websites or products whatever you have is really matters, Google gives priority to the websites which have more optimized content. Many on site SEO things are automatically updated by optimizing content. Its inbuilt mail marketing and adds tools provide coupons, up-sell products, and offer promotions and pricing. Importance of social media is also a trustworthy thing for marketing.
Apart from all this, magento provide higher securities options for your Ecommerce store and a great payment gateway with shipping to other address, single click payment, etc.

Importance of Social Media in SEO

Why Social Media Is Important in SEO

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At present Social media is as power full as a nuclear weapon in Internet marketing. After December 2010, Google search engine is more attentive towards social media indexing and content quality due to its updates in algorithms. Many marketers and agencies, are not aware that how exactly Social media is important from the SEO perspective.

Social media of E-commerce store is really important for leads generation and to reaching maximum customers and by following some SEO ethics is really very important. At current scenario, Magento development, cs cart, open cart, wordpress, etc. Are the most usable E-store development platform which not only providing great interface, but extensive codes for on site SEO.

We are sharing some information that will help, to find some important thing of Social media SEO and its working resources.

 

Social Media SEO –

It is not sufficient to have good content and well designed website only the main important thing is how the search engines and its boats treat your websites. SEO means to work on right and suitable keywords that user use to find their needed information and another thing is the number of quality links that link back to your website. Here, we discuss some SEO and Social media efforts that really matter to grow up your business and search engine ranking as well.

 

Write Original, digital and High quality content

To write a great and well versed content the Originality is an important thing that work as powerful weapon. There are tons of website and other things available on the Internet for the reply of user queries, so Content Quality is the only thing which differs you from others. It is not only about providing some informational, But to provide something new is also the important aspect content strategy.

Google priorities are now mostly concentrate on most relevant content with respect to the keyword used to search.

 

Getting the advantage from niche and its network

Every specific channel give you the opportunity to rank well on SERP with desired keyword or phrase title. All video and presentation of YouTube and slide share have the probability to optimize like a page of website if it will be desired with suitable link and title keyword. If you focus on your video or text content and optimize it with description and snippets than there will be more chances to rank well in SERP.

 

Add Sharing easy by adding Social sharing Buttons

Facebook, twitter, pintrest, linkedIn, etc. Are the greatest platform to share your content publicly. These websites help, to spread your message to wide range of people who may be looking for brand like you are. Add social share button to your website and connect them with various social sharing networks, and optimize all so that they automatically generate a share-able custom message for user with your brand information.

Make your content easy, informative, entertaining, meaningful and ask your users to share this if they like.

Optimizing image and increasing profile popularity

Image is one of the most important tool of SEO. An Images with a specific file name is really very helpful for people and search engine as well. Adding Alt attribute into image increase the usability of image and it help search engine to crawl keyword attached with image. Optimize your images for great user experience and keep maintain the relevancy as well.

SEO also help, to increase the popularity of you’re social media profile. Make your social profile fully optimize by adding description, title and making some regular updates on page.

off-page-seo

Learn off page SEO basics in easy way

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Search Engine Optimization is an important factor from the promotional point of view of services websites, etc. These help to enrich to your customer, audience, i.e. These provide your website to rank high in Google SERP by which you can increase the visitors on your website.
Basically, SEO belongs to On page and OFF page optimization, as On Page SEO is discussed in previous blog, here we are going to know about Off page SEO. Off page optimization is about to generate quality links to websites. These are the traditional way Off page optimization, this is all about your online reputation.

Off page Optimization

 

Backlinks-
Social Media-
Social Bookmarking-

Backlinks-

Getting more and quality backlink is the key factor of Off page optimization. Now a day link popularity is not that much important as the good and approved a quality backlinks are. Generating more informative and unique contents that inform and guide your visitors is very much more important than else.
To participate in a social forum, which helps to users to get the knowledge and solution for their queries is really very good and important factor of link building. Including link to your signature you can get back link to other websites.

Social Media

Using social media in your Off page link building task is really an important factor, almost links that you get from social media are NO-follow links, but it is not mean that they are not important.

Facebook-

facebook is one of the top Social media content sharing platform, where you can get thousands of active user at a time, it is important to have a light and important data or content when you are sharing something whether the promotional things are slightly avoided by user. In to-days scenario, Facebook is really very good open source platform to promote your product, service, news, information with so many users.

Twitter, linked In-

You can easily share your Content in the form of Video, images although you can also create group with related people to share and get more & more information. Apart from these all thinks, Pinterest, Quora, SlideShare, Google Plus etc. Are also the good social media platform where you can share you Images, Video, Podcast, etc., and get high quantity of visitors.

Social Bookmark-

It is one of the old and usable method of getting backlink. Stumble upon, Tumbler, reddit, diggo, dilicious, are the best side to regular update your content and participate in discussions with people. You will get all the report of backlink, broken link, indexing, crawling via Google Web master tool.

Off page SEO isn’t difficult thing, but the thing should be noted is to get quality back links which automatically to increase your SERP and visitors.

SEO06

Simple Steps To Understand On Site Search Engine Optimization (SEO)

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Search Engine Optimization is a Long-term on going process which including preparing and managing your website contents, how it shows on Search engine result and monitoring its success over the long-term.
This Simply content Two faces which to understand-

1. On Site optimization
2. Off Page optimization

ON SITE Optimization-

It’s very necessary to know that some of the important element of SEO are lies on your own website. All off site task which include link building, etc. are less effective without a Good on-Page optimization. It is very important to have On-page aspects in all important pages specially home page.

Title Tag-

Title tags are very important for the pages, they provide the relativity to the search engine about your website and search query. These tags placed in top of the HTML code and have of 60-70 words standard, but not fixed criteria, it is very important to have Meta title to all important pages of website because Google Crawler and Spiders also find your website by this.

image-2015-10-09(1)

Meta Description-

Meta description helps Google and your targeted audience to know more about your Web page. These are the relevant short description of what your page is about. It is very important to have the Unique Meta Title and Description of your website pages.
One think is notable that to have some title or keyword of your page in description content is really good for page, while Google show them in SERP with Bold highlights.

image-2015-10-09(4)

Example that how the Google Shows the Title and Description in search result.

image-2015-10-09

Meta KeyWords-

These are the relative key terms of your page and title, Some people have opinion that adding more and more keyword is beneficial to search result, but Google change algorithm for better result and even may cause penalty for this. Adding 5-10 related is more than enough for your web page as well as for Google.

Content-

If you have unique and quality content than more audience will stick to your page-post, Google also love to index the pages which have more quality and unique content the more content you have the probability of number of index pages is higher.
Blog posting, Article writing, Podcast, Videos, Info graphics are the key area of Content generation.

Internal Link and URL Structure-

It is very beneficial when your web pages Internally link with One another, This help Google to find all pages that are exist on website. These things also help users to easily navigate around the website pages. A good URL more contain words as compare to (-, _, Numerical), it is also important to have page or article title in the URL.
For Example-
Correct URL-
http://magicdesignlabs.com/introducing-html5-digital-publishing-software-an-ideal-solutionforself-publishing
Incorrect URL-
http://magicdesignlabs.com/introducinghtml5-digitalpublishing/52412/data.article

Page Loading Time-

As according to the current updated Google algorithm, browsing speed and page loading time is one the most important key function of a good dynamic website. Page size and weight are main cause of high page loading time, by optimizing the website we reduce the Page Loading Time of pages.
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