Sharing and popularity of web content is linked to social media optimization and goes hand-in-hand with search engine optimization. Users are now mobile savvy and like to go on different social media platforms such as LinkedIn, Facebook, Twitter, Google+ and others to share their experiences and provide comments and feedback on what they have found on the internet, and it is this interaction and exchange of ideas and views amongst users belonging to different groups and forums on the internet that increases the popularity of a website and generates relevant traffic back to the website.

The SEO World has seen a massive overhaul after the Panda, Penguin and Hummingbird updates introduced by Google. The search function now revolves around content and how users perceive a website. Websites that have relevant keywords and are continuously updated with fresh new content in the form of blog posts, industry news, trade briefs etc now have a higher chance of coming up in search engine results. Relevant content can also be in the form of nicely done Infographics, White Papers and Case Studies.