Sharing and popularity of web content is linked to social media optimization and goes hand-in-hand with search engine optimization. Users are now mobile savvy and like to go on different social media platforms such as LinkedIn, Facebook, Twitter, Google+ and others to share their experiences and provide comments and feedback on what they have found on the internet, and it is this interaction and exchange of ideas and views amongst users belonging to different groups and forums on the internet that increases the popularity of a website and generates relevant traffic back to the website.

As a company, you should engage with your customers through social media to help your organization prepare for and succeed in 2016. You should be awarded of social media, because if you don’t impress potential customers through social media, your competitors will!